So as it turns out, Shopify is public and has had an earnings gain of +121.73% Year-to-Date as of today. That customer service I was talking about? The golden ticket. I am not surprised.
And whether you think she’s self-made or not – that Kylie Jenner brand? Yeah, it’s on Shopify.
She’s a huge anomaly though, having sold out her first lipstick in 20 seconds. But still, as with Tesla, they’re on this Shopify platform.
Because they clearly know what they’re doing at Shopify…even if there are technical glitches if you have your own store. That’s just life…if you do any kind of tech.
I’m not in the habit of making stock recommendations but I think this brand is like Apple, it’s only going to increase. They’re not going to backtrack. They’re doing e-commerce right and it’s not going away any time soon.
And frankly, if you look at her site… https://www.kyliecosmetics.com/ It’s pretty straight forward. A lot of her success is the branding she had even from day one because of name recognition.
I’ll jump in the fray and say that doesn’t mean she’s not self-made. She invested her own money in this. The idea is hers. She made it happen.
She’ll admit she had an easier time because of her fame going into it but it’s not like just any reality star can pull this kind of success off and I do believe a lot of it had to do with the fact she had a good tech foundation.
So, I took a breather from developing my site. Trying to think of ways to differentiate my brand before I start to market it so that I don’t confuse anyone and shift gears.
But my brain has been going. I think I’m ready to start pushing forward again. I sincerely hope the next tech things are not so difficult.
I can tell you this much. No matter how well thought out anything I do is? It’s guaranteed Not to sell out in 20 seconds. This I know for sure. Sad, but true. That is completely unrealistic for an unknown entity.
But it’s not going to stop me before I even start. You have to start somewhere. Even if you’ve got zero brand name recognition.
Customer service is where you make it or break it. That? That is a million percent true no matter what platform you sell on or where your retail location is online or offline.
You need both a good product and excellent customer service if you want to make a dent in the universe and you have to get it in front of the right people that it can help. It’s a moving target, all these pieces but if it were easy? Everyone would do it. It’s not so easy. But it’s not impossible either.
At least that is what I keep telling myself.
Soon, soon I will get the courage up to really feel ready to tell the world I exist.
